Built for your Life in Motion
We design performance-built accessories that support your active, intentional life. Every product is rooted in design intent—minimal, durable, and always purposeful. WAYFINDER helps you carry what matters and nothing more.
Design Without Compromise
We use advanced materials and technical construction techniques—like RF welding—to create slim, durable gear built for your life in motion. Every design decision enhances the user experience—reducing friction and allowing you to move through the world with focus and intention.
Rooted in Portland — Built for the World
Portland, Oregon, is our home base—a city shaped by creativity, surrounded by outdoor culture and grounded in sharp design thinking. Our perspective comes from years of global travel and deep experience in soft goods design. Moving through cities and countries around the world informs how we build more thoughtful, more adaptive gear designed to handle real use in everyday and travel environments.
Driven by Purpose and Passion
Founded by Hrag Nassanian, WAYFINDER reflects decades of design expertise shaped by his experience as a Nike designer and design director. Hrag continues to advise other brands on product design and commercialization, bringing a deep understanding of function and simplicity to every project. This same focus defines WAYFINDER and drives the creation of purposeful products for those who live and travel with intention.